Brazilian artist Guilherme Kramer. This is in an office in Sao Paulo, and I really hope it’s in an ad agency. So personal. What client wouldn’t want to see that walking into an agency. So smart.
I know much of the romanticization of city life is becoming outmoded in our culture today. But this shot from Season 4 is just amazing. (Note: great composition. Note: Scotch in tow.)
Many advertisers think they have to change their own tastes when they see a Geico ad because they believe that’s what sells. But the truth is they began this endeavor because of their own unique perspective. Their own tastes. Which they then think they must abandon to be successful. This is the adman’s folly.
Mindy Kaling, Kelly from The Office, is the type of celebrity that I think I could actually be friends with. Mostly because she seems to have more sass than most and I can totally respect that. Anyway, she started a blog and it’s fun and cute, like her (see below).
“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you...”